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Building a values-driven practice: how your values can become your biggest competitive advantage

Why “don’t be a dick” might be the most powerful value your firm could ever hold.

Core values are not just a fluffy poster on the wall. They’re the heartbeat of your firm, the filter you use to choose clients, the standard you hold your team to, and the biggest competitive advantage you have in an industry where compliance and price can only take you so far.

This week’s episode is one I wish I had five years ago. I’m sharing how we de…

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